Internal tool
Platform Valuation Calculator
Estimate enterprise value from ARR, growth rate and customer metrics. Uses rule-of-40 plus growth-adjusted revenue multiples.
Inputs
£1.20M
60%
75%
110%
5%
420
£900
10%
Estimated valuation
£14.28M
Range: £10.71M – £17.85M
Revenue multiple
11.9x
Rule of 40
70
ARPU
£3k
LTV
£43k
LTV : CAC
47.6x
Base multiple
10.0x
How it works
A base ARR multiple is set from growth, then adjusted up for strong NRR (>100%), high gross margin and rule-of-40 compliance, and penalised for high churn. Range is ±25% to reflect deal-specific variance.
Heuristic only — not a formal valuation opinion.