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Internal tool

Platform Valuation Calculator

Estimate enterprise value from ARR, growth rate and customer metrics. Uses rule-of-40 plus growth-adjusted revenue multiples.

Inputs

£1.20M
60%
75%
110%
5%
420
£900
10%

Estimated valuation

£14.28M

Range: £10.71M£17.85M

Revenue multiple

11.9x

Rule of 40

70

ARPU

£3k

LTV

£43k

LTV : CAC

47.6x

Base multiple

10.0x

How it works

A base ARR multiple is set from growth, then adjusted up for strong NRR (>100%), high gross margin and rule-of-40 compliance, and penalised for high churn. Range is ±25% to reflect deal-specific variance.

Heuristic only — not a formal valuation opinion.

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